A Diamond is Forever is a marketing slogan that most people are familiar with. This iconic phrase was penned by a marketing agency for DeBeers in 1948 in response to slackening diamond sales in the United States. This statement became synonymous with marriage in our culture and helped keep one of the most powerful companies in the world on top of the diamond trade. In his book…
A diamond has undertaken a very long journey by the time you see it sparkling in the jewelry case. Diamonds are also very old, millions of years old in fact. The prevailing theory is that they form in the Earth’s mantle at very high temperature and pressure. A white colorless diamond is made of pure carbon and is the hardest natural material on earth. Graphite…
