I’m a shopper, and I love to get a good deal. I’m one of those people that if you complement my shoes, I will proudly tell you I got them for next to nothing in a special “extra 25% off clearance for email subscribers only” discount code sale. When I was single, this invariably led me to having a lot of stuff that I kept in…
Gold is naturally yellow in color; however other colors can be created by alloying gold with different metals. You can also “mask” the natural color by adding metals that have a “whitening” effect on the gold color, thereby giving you white gold. White gold alloys were developed in the 1920’s as an alternative to platinum, which was a much more expensive metal. The most successful white…
A Diamond is Forever is a marketing slogan that most people are familiar with. This iconic phrase was penned by a marketing agency for DeBeers in 1948 in response to slackening diamond sales in the United States. This statement became synonymous with marriage in our culture and helped keep one of the most powerful companies in the world on top of the diamond trade. In his book…
A diamond has undertaken a very long journey by the time you see it sparkling in the jewelry case. Diamonds are also very old, millions of years old in fact. The prevailing theory is that they form in the Earth’s mantle at very high temperature and pressure. A white colorless diamond is made of pure carbon and is the hardest natural material on earth. Graphite…
