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candace.zenon
Gold is naturally yellow in color; however other colors can be created by alloying gold with different metals. You can also “mask” the natural color by adding metals that have a “whitening” effect on the gold color, thereby giving you white gold. White gold alloys were developed in the 1920’s as an alternative to platinum, which was a much more expensive metal. The most successful white…
A Diamond is Forever is a marketing slogan that most people are familiar with. This iconic phrase was penned by a marketing agency for DeBeers in 1948 in response to slackening diamond sales in the United States. This statement became synonymous with marriage in our culture and helped keep one of the most powerful companies in the world on top of the diamond trade. In his book…
A diamond has undertaken a very long journey by the time you see it sparkling in the jewelry case. Diamonds are also very old, millions of years old in fact. The prevailing theory is that they form in the Earth’s mantle at very high temperature and pressure. A white colorless diamond is made of pure carbon and is the hardest natural material on earth. Graphite…
Auctions are a fun and exciting way to buy jewelry. You can score an amazing deal on something unique, or sit back and watch seemingly simple pieces go for astronomical prices! When you buy at auction, the piece is sold “as is” meaning any necessary repairs would be your responsibility and there are typically no returns. Items for sale are divided into “lots”, and a list…
Jewelry metals can take many forms as makers and designers are constantly experimenting with new mediums to express their ideas. It’s always a good idea to read the description when viewing jewelry online as that is usually where you will find information on the material of construction. This is important as an informed consumer because you want to know how to care for your jewelry item. …
